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KitchenAid Artisan Mixer
Did you know that the KitchenAid Artisan Mixer series are still made by hand in Ohio?Steeped in history, and tradition, they are one of the most solid products available on the market today. But then, given the company was one of the first to introduce electric mixers onto the market, not long after the turn of the last century, it’s no wonder.
KitchenAid Mixers are made by a USA based manufacturer and KitchenAid is the mixer brand name.
With almost one hundred years experience under their belt, their mixer designs have stood the test of time and are some of the sturdiest kitchen appliances available anywhere today.
Because of their sturdiness, and reliability, KitchenAid mixers are extremely popular and enjoy well above average sales. It’s also hardly surprising that some of the world’s top chefs swear by them.
When they started manufacturing their first mixer, all those many years ago, the wife of one of the company Directors is reputed to have exclaimed, "I don't care what you call it, but I know it's the best kitchen aid I ever had”.
And hence the name “KitchenAid” was born.
Kitchenaid mixer designs are easily recognisable and distinctive. The core foundation of the mixer structure has hardly changed since KitchenAid started trading in 1919.
With a traditional look, they’re just as sturdy now as they were way back then. But, why reinvent the wheel when the wheel you already invented does a fantastic job?
That’s why the basic design you still see in a Kitchenaid takes you back years.
Whirlpool were so impressed by the design and manufacturing ethos, as well as the commitment to quality, they bought the company in 1986.
But then, they know a good thing when they see one, and they have retained the backbone of the manufacturing philosophy established all those years ago.
Of course, like all products, the mechanics within each mixer have benefitted from the advances in automation which have occurred over time. That’s why the current mixer designs, although just as sturdy, are more efficient than their distant cousins.
The current range of striking colours makes all KitchenAid mixers stand out distinctively on many a kitchen top and blend in beautifully with both modern, and more traditional, kitchen designs.
And you wouldn’t be the first to leave it conspicuously placed on a counter top to be viewed by all passers by.
In many households it’s considered to be a talking piece, and in many households it’s positioned to encourage just that, especially when guests call round.
It speaks volumes about your taste of course!
But behind the bright colours lies a product steeped in tradition and as tough as old boots. It’s what you would expect from a high quality product. And, given it’s a well established brand, it’s backed up by a service centre that looks after your every need.
Originally, KitchenAid mixers were designed for restaurants. It was considered a breakthrough when, always reliant on large stand mixers, Kitchenaid first released their desktop mixer and restaurants were now able to locate a mixer on a countertop surface.
But restaurateurs needed something just as robust, and this is where KitchenAid mixers got their original grounding in toughness.
And let’s face it, mixing is a tough job. If you’ve ever tried to do it by hand you will know exactly what we mean!
Tough jobs are for tough appliances and flimsy plastic alternatives are no long term solution for such an important, age-old, task.
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J Pants (USA) says “I use it almost every single day. Clean up is simple. The glass bowl is gorgeous. I like to leave it on my counter for guests to admire. Definitely worth the price”.
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Why do these mixers still mix food the traditional way? It’s because of the people who use them. Good cooks. And good cooks know better than most the value of traditional practices.
After all, whilst technology changes, food doesn’t, and the same concepts which worked years ago work just the same today. So why change it, especially when good cooks wouldn’t skimp on a good technique.
There are a number of alternative Kitchenaid products featured on this website. The product featured on this page is the distinctively Royal red, proud standing, KitchenAid KSM155GBCA Artisan Series Mixer.
This comes with a unique tough ‘see-through’ mixing bowl, allowing you to see right to the bottom of your mix . Great for depth of vision over the whole of your work.
Additionally, the mixer has a full tilt head which makes it easy to remove the bowl when you want to access use the mix inside. And with the head back it’s also easy to get ingredients into the bowl in the first place. It also makes changing the mixer accessories a breeze.
The beater is designed to spiral within the bowl, which ensures that all ingredients are thoroughly combined. This avoids the likelihood of a bad result in your baking where, for example, the ingredients have not been melded together as they should.
As with all Kitchenaid mixer products this product comes with rugged, durable, hard metal construction. Mixing is a tough job and this ensures you get a lifetime of ongoing productive use from your mixer.
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Balula says “This is my first Kitchen Aid mixer of my own. How beautiful. The candy apple looks lovely on my counter top. I have been using Kitchen Aid mixers my whole life as my mother has always had one. It does add a little something to be able to watch the contents mix from the outside. A wonderful addition to my kitchen!”
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In a strident heavy duty candy apple red, it comes with the full range of speeds (10 in this case), and has the ability to power more than 12 optional accessories right from the mixer head.
It beats the hell out of tough dough’s, yet is firm, but delicate, with creams and soufflés.
Complete with a strong dough hook for all kinds of breads, rolls, and pizza and a sturdy wire whip for desserts and creams.
Measurements are conveniently located on the side of the bowl in both litres and cups.
A round metal medallion at the front of your mixer can be removed to connect any accessory to the powerhouse and you can grind and carry out a whole array of other meal preparation functions as a result.
Coming with a full Kitchenaid 1 year warranty, your mixer is shipped securely and directly to your door (when you click on the mixer photo above).
And, after your purchase, should you need it, we provide our own unique personal follow up customer care, at this site, in addition to the follow up care you receive from Kitchenaid directly (when you click on the contact link below).